Marketing Consulting

3 Steps to Marketing Excellence

Define Your Audience & Clarify Your Message

Create the Foundation for Attracting and Working Leads

Create an Effective Strategy to Grow and Scale

Strategic Messaging

Your Messaging Is Key to Brand Success

Deep market insights enable businesses to better understand customer needs, navigate competitive landscapes, and stay on top of industry trends. This expertise not only helps messaging resonate more effectively but also strengthens brand differentiation, fosters trust, and builds loyalty. Through careful refinement of messaging strategies, I can ensure that brands communicate consistently and effectively across all channels, maintaining relevance and driving sustained business growth.

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Test
Test

Marketing Automation

Scale Your Growth: Leverage Automations

Proven and tested methods in marketing automation can create a great impact in scaling your business. By automating repetitive tasks such as email campaigns and lead nurturing, businesses can engage with their audience more efficiently and at scale. Automation allows for personalized, timely interactions with customers based on their behaviors and preferences, driving higher engagement and conversion rates. Additionally, it provides valuable data insights, enabling marketers to track performance, optimize campaigns, and make data-driven decisions. We can develop a custom-automation for your business to achieve scalable growth.

Wider Reach

Expand your audience effortlessly by automating campaigns across relevant channels.

Strategic Messaging

Deliver personalized, targeted messages at the right time to enhance customer engagement.

Cost Effectiveness

Reduce marketing costs by automating repetitive tasks and optimizing resource allocation.

Consistent Messaging

Ensure brand consistency across all touchpoints with automated, cohesive communication.

Scale Growth

Accelerate business growth by automating processes that enable you to reach and engage more customers efficiently.

Key Benefits:

Clarity and Alignment:

Establish a mission statement that aligns your entire team and sets a clear direction for your business.

Increased Engagement:

Motivate your team with a clear and compelling story they can rally behind.

Talent Attraction and Retention:

Use your mission to attract the right talent and keep them engaged.

Enhanced Productivity:

Direct your team’s efforts towards the activities that truly move your business forward.

Inspiring Investment:

Create a mission statement that resonates with investors and stakeholders, making them eager to support your journey.

Buyer Persona Research

Michael Dex
Chief Executive Office
Gerard Moreno
General Manager
Carrol Denver
Business Intelegent
Carrol Denver
Business Intelegent
Who Is Your Ideal Customer?

Understand Your Buyers

By gathering data on customer demographics, goals, challenges, and buying habits, businesses can create detailed profiles that represent their ideal customers. These personas help tailor marketing strategies, product development, and sales approaches to meet the specific needs of different audience segments. Conducting thorough buyer persona research enables messaging that is more personalized and relevant, leading to stronger connections with customers, higher engagement, and ultimately, improved conversion rates and business growth.

The Problem

You want your business to grow, but without clear goals, it’s easy to drift off course. You’ve tried setting targets, but they often feel too vague, and your team struggles to stay aligned. With no clear system in place to track progress, goals become wishful thinking, and you end up stuck in the same spot—feeling frustrated and uncertain.

The Solution

As a Business Made Simple Coach and certified OKR coach, I can help you implement a proven framework to set clear, actionable goals that align your entire team around what matters most.

  • OKR Coaching: Using the Objectives and Key Results (OKR) framework, I guide you in setting ambitious, yet achievable goals and breaking them down into measurable steps.
  • Goal Alignment Workshops: I’ll work with you to ensure every team member is aligned with your company’s mission and focused on the same outcomes.
  • Ongoing Support: You won’t just set goals—you’ll see them through. With regular check-ins and support, I’ll help you stay on track and make adjustments as needed.”

1

Priority Initiatives

Pain Points that trigger a buyer to look for a solution NOW.

2

Success Factors

Outcomes buyers need from this investment

3

Perceived Barriers

Concerns a buyer has about making the investment, or making it with you

4

Decision Criteria

Questions buyers have about your solution and capabilities

5

Buyer's Journey

Steps taken, resources trusted, and people involved in the buying decision

The 5 Rings of Buying Insight

Carrol Denver
Business Intelegent

Align For Success

It’s time to stop spinning your wheels and start achieving your most important goals.
Schedule a call today to get started with OKR Coaching and align your team for success.

Anne sitting

Align For Success

It’s time to stop spinning your wheels and start achieving your most important goals.
Schedule a call today to get started with OKR Coaching and align your team for success.

The Process

Clarify Your Vision:

We’ll work together to define where you want to go and what success looks like.

Set Clear OKRs:

I’ll help you break down big goals into measurable objectives and key results that keep your team focused and aligned.

Execute and Measure:

With your OKRs in place, I’ll guide you through tracking progress, overcoming obstacles, and achieving results.

Consulting

Crafting a Mission Statement and Guiding Principles to Align Your Team and Set a Clear Direction

VIP DAY: In many organizations, mission statements are lofty, filled with vague ideals and aspirational language that sounds impressive but lacks practical impact. They are frequently long-winded, difficult to remember, and rarely influence daily operations.

In today’s fast-paced business environment, having a clear, actionable mission statement is not just a nicety—it’s a necessity. The Business on a Mission workshop will empower you and your team to create a mission statement that isn’t just words on a page but a compelling story that drives your company forward.

This hands-on, interactive session will guide you through a simple framework where you’ll learn to craft a mission statement that is both memorable and motivating.

This experience is designed for leadership teamswho are ready to transform their company’s mission into a powerful tool for growth and success. Whether you’re refining an existing mission statement or starting from scratch, this session will provide you with the foundation of strategic planning.

Goal Setting: OKR Coaching

Set Clear Goals. Achieve Big Results.

Unlock the power of OKRs to drive your business forward with focus, alignment, and measurable success.

Storybrand VIP

Here’s how we’ll work together:

Here's How We'll Work Together

1. Schedule a Call

We’ll discuss your goals and challenges to identify the best approach for your business.

2. Join a Program

Enroll in a coaching cohort or engage in a consulting or workshop program.

3. Watch Your Business Grow

With clear messaging and a strong strategy, you’ll see your business attract more customers and your team aligned with a common purpose.

Anne working photo

Personalized Business Solutions that Meet Your Needs Now and Scale Your Growth.

I’m Anne Craft, a Brand Strategist and Business Made Simple Coach, here to help you simplify the complexities of running and scaling your business.

Small Business Flight School

Learn the fundamental strategies of business growth with my group coaching cohorts designed specifically for small business owners like you.

Strategic Messaging Consulting

Eliminate confusion in your messaging to connect with your audience and grow your brand.

Workshops & Coaching

Whether it's refining your mission, aligning your team, or developing a strategic marketing plan, I offer workshops and coaching tailored to your business needs.

Ready to Roll? Let’s Rock This!
Here’s how to start:

Take a Free Assessment

Get a clear snapshot of your current position and identify the areas where you face the most challenges, with a customized plan to optimize your small business to generate more revenue and profit.

Schedule a Call

After I receive your free business assessment results, we’ll spend some time talking about your business, challenges, and goals, and see if we’re a good fit to work together and decide on next steps.

Build Your Business

Minimize stress and uncertainty while gaining greater control over your business growth. This will allow you to focus more on increasing revenue and driving the success of your business.

Key Benefits:

Goal Setting/OKR Coaching

Business on a Mission

VIP DAY

In many organizations, mission statements are lofty, filled with vague ideals and aspirational language that sounds impressive but lacks practical impact. They are frequently long-winded, difficult to remember, and rarely influence daily operations. In today’s fast-paced business environment, having a clear, actionable mission statement is not just a nicety—it’s a necessity. The Business on a Mission workshop will empower you and your team to create a mission statement that isn’t just words on a page but a compelling story that drives your company forward. This hands-on, interactive session will guide you through a simple framework where you’ll learn to craft a mission statement that is both memorable and motivating.

Test
Test
Test
Clarity and Alignment:

Establish a mission statement that aligns your entire team and sets a clear direction for your business.

Increased Engagement:

Motivate your team with a clear and compelling story they can rally behind.

Talent Attraction and Retention:

Use your mission to attract the right talent and keep them engaged.

Enhanced Productivity:

Direct your team’s efforts towards the activities that truly move your business forward.

Inspiring Investment:

Create a mission statement that resonates with investors and stakeholders, making them eager to support your journey.

It's time to achieve your goals!

This experience is designed for leadership teams who are ready to transform their company’s mission into a powerful tool for growth and success. Whether you’re refining an existing mission statement or starting from scratch, this session will provide you with the foundation of strategic planning. 
Get started today by scheduling a call!

Michael Dex
Chief Executive Office
Gerard Moreno
General Manager
Carrol Denver
Business Intelegent
OKR Coaching

Set Clear Goals. Achieve Big Results.

Unlock the power of OKRs to drive your business forward with focus, alignment, and measurable success.

The Solution

As a Business Made Simple Coach and certified OKR coach, I can help you implement a proven framework to set clear, actionable goals that align your entire team around what matters most.

  • OKR Coaching: Using the Objectives and Key Results (OKR) framework, I guide you in setting ambitious, yet achievable goals and breaking them down into measurable steps.
  • Goal Alignment Workshops: I’ll work with you to ensure every team member is aligned with your company’s mission and focused on the same outcomes.
  • Ongoing Support: You won’t just set goals—you’ll see them through. With regular check-ins and support, I’ll help you stay on track and make adjustments as needed.”

The Solution

As a Business Made Simple Coach and certified OKR coach, I can help you implement a proven framework to set clear, actionable goals that align your entire team around what matters most.

  • OKR Coaching: Using the Objectives and Key Results (OKR) framework, I guide you in setting ambitious, yet achievable goals and breaking them down into measurable steps.
  • Goal Alignment Workshops: I’ll work with you to ensure every team member is aligned with your company’s mission and focused on the same outcomes.
  • Ongoing Support: You won’t just set goals—you’ll see them through. With regular check-ins and support, I’ll help you stay on track and make adjustments as needed.”

The Process

1

Clarify Your Vision

We’ll work together to define where you want to go and what success looks like.

2

Set Clear OKRs

I’ll help you break down big goals into measurable objectives and key results that keep your team focused and aligned.

3

Execute and Measure

With your OKRs in place, I’ll guide you through tracking progress, overcoming obstacles, and achieving results.

Anne sitting

Align For Success

It’s time to stop spinning your wheels and start achieving your most important goals.
Schedule a call today to get started with OKR Coaching and align your team for success.

Work With Me

Experience personalized, one-on-one coaching designed to align with your unique goals, empowering you to achieve maximum growth and lasting success.

Small Business Flight School is a comprehensive, proven training program designed to help business owners double their revenue in 6-12 months through personalized coaching, strategic frameworks, and a supportive community.

Join our Small Group Marketing Cohort, a collaborative program where you’ll refine your marketing strategies alongside like-minded business owners with expert guidance and shared insights.

Enroll on our online program offering practical, easy-to-understand courses designed to help you master essential business skills and drive growth.

VIP Days are private, exclusive workshops tailored specifically for your group, providing focused, hands-on guidance to achieve your goals.