Marketing Consulting
3 Steps to Marketing Excellence
Define Your Audience & Clarify Your Message
Create the Foundation for Attracting and Working Leads
Create an Effective Strategy to Grow and Scale
Strategic Messaging
Your Messaging Is Key to Brand Success
Deep market insights enable businesses to better understand customer needs, navigate competitive landscapes, and stay on top of industry trends. This expertise not only helps messaging resonate more effectively but also strengthens brand differentiation, fosters trust, and builds loyalty. Through careful refinement of messaging strategies, I can ensure that brands communicate consistently and effectively across all channels, maintaining relevance and driving sustained business growth.
Test
Test
Test
Marketing Automation
Scale Your Growth: Leverage Automations
Proven and tested methods in marketing automation can create a great impact in scaling your business. By automating repetitive tasks such as email campaigns and lead nurturing, businesses can engage with their audience more efficiently and at scale. Automation allows for personalized, timely interactions with customers based on their behaviors and preferences, driving higher engagement and conversion rates. Additionally, it provides valuable data insights, enabling marketers to track performance, optimize campaigns, and make data-driven decisions. We can develop a custom-automation for your business to achieve scalable growth.
Wider Reach
Expand your audience effortlessly by automating campaigns across relevant channels.
Strategic Messaging
Deliver personalized, targeted messages at the right time to enhance customer engagement.
Cost Effectiveness
Reduce marketing costs by automating repetitive tasks and optimizing resource allocation.
Consistent Messaging
Ensure brand consistency across all touchpoints with automated, cohesive communication.
Scale Growth
Accelerate business growth by automating processes that enable you to reach and engage more customers efficiently.
Key Benefits:
Clarity and Alignment:
Establish a mission statement that aligns your entire team and sets a clear direction for your business.
Increased Engagement:
Motivate your team with a clear and compelling story they can rally behind.
Talent Attraction and Retention:
Use your mission to attract the right talent and keep them engaged.
Enhanced Productivity:
Direct your team’s efforts towards the activities that truly move your business forward.
Inspiring Investment:
Create a mission statement that resonates with investors and stakeholders, making them eager to support your journey.
Buyer Persona Research
Michael Dex
Gerard Moreno
Carrol Denver
Carrol Denver
Understand Your Buyers
By gathering data on customer demographics, goals, challenges, and buying habits, businesses can create detailed profiles that represent their ideal customers. These personas help tailor marketing strategies, product development, and sales approaches to meet the specific needs of different audience segments. Conducting thorough buyer persona research enables messaging that is more personalized and relevant, leading to stronger connections with customers, higher engagement, and ultimately, improved conversion rates and business growth.
The Problem
You want your business to grow, but without clear goals, it’s easy to drift off course. You’ve tried setting targets, but they often feel too vague, and your team struggles to stay aligned. With no clear system in place to track progress, goals become wishful thinking, and you end up stuck in the same spot—feeling frustrated and uncertain.
The Solution
As a Business Made Simple Coach and certified OKR coach, I can help you implement a proven framework to set clear, actionable goals that align your entire team around what matters most.
- OKR Coaching: Using the Objectives and Key Results (OKR) framework, I guide you in setting ambitious, yet achievable goals and breaking them down into measurable steps.
- Goal Alignment Workshops: I’ll work with you to ensure every team member is aligned with your company’s mission and focused on the same outcomes.
- Ongoing Support: You won’t just set goals—you’ll see them through. With regular check-ins and support, I’ll help you stay on track and make adjustments as needed.”
1
Priority Initiatives
Pain Points that trigger a buyer to look for a solution NOW.
2
Success Factors
Outcomes buyers need from this investment
3
Perceived Barriers
Concerns a buyer has about making the investment, or making it with you
4
Decision Criteria
Questions buyers have about your solution and capabilities
5
Buyer's Journey
Steps taken, resources trusted, and people involved in the buying decision
The 5 Rings of Buying Insight
Carrol Denver
Align For Success
It’s time to stop spinning your wheels and start achieving your most important goals.
Schedule a call today to get started with OKR Coaching and align your team for success.

Align For Success
It’s time to stop spinning your wheels and start achieving your most important goals.
Schedule a call today to get started with OKR Coaching and align your team for success.
The Process
Clarify Your Vision:
We’ll work together to define where you want to go and what success looks like.
Set Clear OKRs:
I’ll help you break down big goals into measurable objectives and key results that keep your team focused and aligned.
Execute and Measure:
With your OKRs in place, I’ll guide you through tracking progress, overcoming obstacles, and achieving results.
Consulting
Crafting a Mission Statement and Guiding Principles to Align Your Team and Set a Clear Direction
In today’s fast-paced business environment, having a clear, actionable mission statement is not just a nicety—it’s a necessity. The Business on a Mission workshop will empower you and your team to create a mission statement that isn’t just words on a page but a compelling story that drives your company forward.
This hands-on, interactive session will guide you through a simple framework where you’ll learn to craft a mission statement that is both memorable and motivating.
This experience is designed for leadership teamswho are ready to transform their company’s mission into a powerful tool for growth and success. Whether you’re refining an existing mission statement or starting from scratch, this session will provide you with the foundation of strategic planning.
Goal Setting: OKR Coaching
Set Clear Goals. Achieve Big Results.
Unlock the power of OKRs to drive your business forward with focus, alignment, and measurable success.
Storybrand VIP
1. Schedule a Call
We’ll discuss your goals and challenges to identify the best approach for your business.
2. Join a Program
Enroll in a coaching cohort or engage in a consulting or workshop program.
3. Watch Your Business Grow
With clear messaging and a strong strategy, you’ll see your business attract more customers and your team aligned with a common purpose.

Personalized Business Solutions that Meet Your Needs Now and Scale Your Growth.
I’m Anne Craft, a Brand Strategist and Business Made Simple Coach, here to help you simplify the complexities of running and scaling your business.
Small Business Flight School
Learn the fundamental strategies of business growth with my group coaching cohorts designed specifically for small business owners like you.
Strategic Messaging Consulting
Eliminate confusion in your messaging to connect with your audience and grow your brand.
Workshops & Coaching
Whether it's refining your mission, aligning your team, or developing a strategic marketing plan, I offer workshops and coaching tailored to your business needs.





Ready to Roll? Let’s Rock This!
Here’s how to start:
Take a Free Assessment
Get a clear snapshot of your current position and identify the areas where you face the most challenges, with a customized plan to optimize your small business to generate more revenue and profit.
Schedule a Call
After I receive your free business assessment results, we’ll spend some time talking about your business, challenges, and goals, and see if we’re a good fit to work together and decide on next steps.
Build Your Business
Minimize stress and uncertainty while gaining greater control over your business growth. This will allow you to focus more on increasing revenue and driving the success of your business.
Key Benefits:
Goal Setting/OKR Coaching
VIP DAY
In many organizations, mission statements are lofty, filled with vague ideals and aspirational language that sounds impressive but lacks practical impact. They are frequently long-winded, difficult to remember, and rarely influence daily operations. In today’s fast-paced business environment, having a clear, actionable mission statement is not just a nicety—it’s a necessity. The Business on a Mission workshop will empower you and your team to create a mission statement that isn’t just words on a page but a compelling story that drives your company forward. This hands-on, interactive session will guide you through a simple framework where you’ll learn to craft a mission statement that is both memorable and motivating.
Test
Test
Test
Clarity and Alignment:
Establish a mission statement that aligns your entire team and sets a clear direction for your business.
Increased Engagement:
Motivate your team with a clear and compelling story they can rally behind.
Talent Attraction and Retention:
Use your mission to attract the right talent and keep them engaged.
Enhanced Productivity:
Direct your team’s efforts towards the activities that truly move your business forward.
Inspiring Investment:
Create a mission statement that resonates with investors and stakeholders, making them eager to support your journey.
It's time to achieve your goals!
This experience is designed for leadership teams who are ready to transform their company’s mission into a powerful tool for growth and success. Whether you’re refining an existing mission statement or starting from scratch, this session will provide you with the foundation of strategic planning.
Get started today by scheduling a call!
Michael Dex
Gerard Moreno
Carrol Denver
Set Clear Goals. Achieve Big Results.
Unlock the power of OKRs to drive your business forward with focus, alignment, and measurable success.
The Solution
As a Business Made Simple Coach and certified OKR coach, I can help you implement a proven framework to set clear, actionable goals that align your entire team around what matters most.
- OKR Coaching: Using the Objectives and Key Results (OKR) framework, I guide you in setting ambitious, yet achievable goals and breaking them down into measurable steps.
- Goal Alignment Workshops: I’ll work with you to ensure every team member is aligned with your company’s mission and focused on the same outcomes.
- Ongoing Support: You won’t just set goals—you’ll see them through. With regular check-ins and support, I’ll help you stay on track and make adjustments as needed.”
The Solution
As a Business Made Simple Coach and certified OKR coach, I can help you implement a proven framework to set clear, actionable goals that align your entire team around what matters most.
- OKR Coaching: Using the Objectives and Key Results (OKR) framework, I guide you in setting ambitious, yet achievable goals and breaking them down into measurable steps.
- Goal Alignment Workshops: I’ll work with you to ensure every team member is aligned with your company’s mission and focused on the same outcomes.
- Ongoing Support: You won’t just set goals—you’ll see them through. With regular check-ins and support, I’ll help you stay on track and make adjustments as needed.”
The Process
1
Clarify Your Vision
We’ll work together to define where you want to go and what success looks like.
2
Set Clear OKRs
I’ll help you break down big goals into measurable objectives and key results that keep your team focused and aligned.
3
Execute and Measure
With your OKRs in place, I’ll guide you through tracking progress, overcoming obstacles, and achieving results.

Align For Success
It’s time to stop spinning your wheels and start achieving your most important goals.
Schedule a call today to get started with OKR Coaching and align your team for success.
Work With Me
One-on-One Coaching

Experience personalized, one-on-one coaching designed to align with your unique goals, empowering you to achieve maximum growth and lasting success.
Small Business Flight School Mastermind
Small Business Flight School is a comprehensive, proven training program designed to help business owners double their revenue in 6-12 months through personalized coaching, strategic frameworks, and a supportive community.
Small Group Marketing Cohort
Join our Small Group Marketing Cohort, a collaborative program where you’ll refine your marketing strategies alongside like-minded business owners with expert guidance and shared insights.
Business Made Simple
Enroll on our online program offering practical, easy-to-understand courses designed to help you master essential business skills and drive growth.
VIP Days
VIP Days are private, exclusive workshops tailored specifically for your group, providing focused, hands-on guidance to achieve your goals.