Business - Anne Craft Consulting

Business Consulting

Strategic Planning

Crafting a Mission Statement and Guiding Principles to Align Your Team and Clarify Direction

Business On a Mission

Many organizations create lofty, vague mission statements that sound impressive but lack real impact. They are often long, hard to remember, and rarely influence day-to-day operations. In today’s fast-paced business world, a clear and actionable mission statement is essential. The Business on a Mission workshop equips your team to craft a mission that goes beyond words on a page, becoming a compelling, memorable, and motivating force that drives your company forward. This hands-on session offers a simple framework to create a mission that truly matters.

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Key Benefits:

Clarity and Alignment:

Establish a mission statement that aligns your entire team and sets a clear direction for your business.

Increased Engagement:

Motivate your team with a clear and compelling story they can rally behind.

Talent Attraction and Retention:

Use your mission to attract the right talent and keep them engaged.

Enhanced Productivity:

Direct your team’s efforts towards the activities that truly move your business forward.

Inspiring Investment:

Create a mission statement that resonates with investors and stakeholders, making them eager to support your journey.

It's time to achieve your goals!

This experience is designed for leadership teams who are ready to transform their company’s mission into a powerful tool for growth and success. Whether you’re refining an existing mission statement or starting from scratch, this session will provide you with the foundation of strategic planning.
Get started today by scheduling a call!

OKR Coaching

Set Clear Goals. Achieve Big Results.

Unlock the power of Objectives and Key Results (OKRs) to drive your business forward with clear focus, team alignment, and measurable success. OKRs help you set ambitious goals and track progress, ensuring every effort is aligned with your overall vision for growth.

The Problem

You want your business to grow, but without clear goals, it’s easy to drift off course. You’ve tried setting targets, but they often feel too vague, and your team struggles to stay aligned. With no clear system in place to track progress, goals become wishful thinking, and you end up stuck in the same spot—feeling frustrated and uncertain.

The Solution

As a Business Made Simple Coach and certified OKR coach, I can help you implement a proven framework to set clear, actionable goals that align your entire team around what matters most.

OKR Coaching: Using the Objectives and Key Results (OKR) framework, I guide you in setting ambitious, yet achievable goals and breaking them down into measurable steps.
Goal Alignment Workshops: I’ll work with you to ensure every team member is aligned with your company’s mission and focused on the same outcomes.
Ongoing Support: You won’t just set goals—you’ll see them through. With regular check-ins and support, I’ll help you stay on track and make adjustments as needed.”

The Process

Clarify Your Vision

We’ll work together to define where you want to go and what success looks like.

Set Clear OKRs

I’ll help you break down big goals into measurable objectives and key results that keep your team focused and aligned.

Execute and Measure

With your OKRs in place, I’ll guide you through tracking progress, overcoming obstacles, and achieving results.

The Process

Clarify Your Vision:

We’ll work together to define where you want to go and what success looks like.

Set Clear OKRs:

I’ll help you break down big goals into measurable objectives and key results that keep your team focused and aligned.

Execute and Measure:

With your OKRs in place, I’ll guide you through tracking progress, overcoming obstacles, and achieving results.

Key Benefits:

Achieve clarity and alignment across your team.

Stay focused on what truly drives growth.

Set measurable, trackable goals with confidence.

Stay focused on what truly drives growth.

Align For Success

It’s time to stop spinning your wheels and start achieving your most important goals.
Schedule a call today to get started with OKR Coaching and align your team for success.

Is your team ready to implement the OKR framework?

Download your FREE e-book: Leveraging OKRs for Your Business.

Get a Custom Plan to Optimize Your Small Business.

You need a plan to grow your small business. Take the 10-minute assessment, and you’ll get a FREE, customized plan that will optimize your small business so it generates more revenue and profit.

Align For Success

It’s time to stop spinning your wheels and start achieving your most important goals.
Schedule a call today to get started with OKR Coaching and align your team for success.

Consulting

Crafting a Mission Statement and Guiding Principles to Align Your Team and Set a Clear Direction

VIP DAY: In many organizations, mission statements are lofty, filled with vague ideals and aspirational language that sounds impressive but lacks practical impact. They are frequently long-winded, difficult to remember, and rarely influence daily operations.

In today’s fast-paced business environment, having a clear, actionable mission statement is not just a nicety—it’s a necessity. The Business on a Mission workshop will empower you and your team to create a mission statement that isn’t just words on a page but a compelling story that drives your company forward.

This hands-on, interactive session will guide you through a simple framework where you’ll learn to craft a mission statement that is both memorable and motivating.

This experience is designed for leadership teamswho are ready to transform their company’s mission into a powerful tool for growth and success. Whether you’re refining an existing mission statement or starting from scratch, this session will provide you with the foundation of strategic planning.

Goal Setting: OKR Coaching

Set Clear Goals. Achieve Big Results.

Unlock the power of OKRs to drive your business forward with focus, alignment, and measurable success.

Storybrand VIP

Here’s how we’ll work together:

Here's How We'll Work Together

1. Schedule a Call

We’ll discuss your goals and challenges to identify the best approach for your business.

2. Join a Program

Enroll in a coaching cohort or engage in a consulting or workshop program.

3. Watch Your Business Grow

With clear messaging and a strong strategy, you’ll see your business attract more customers and your team aligned with a common purpose.

Personalized Business Solutions that Meet Your Needs Now and Scale Your Growth.

I’m Anne Craft, a Brand Strategist and Business Made Simple Coach, here to help you simplify the complexities of running and scaling your business.

Small Business Flight School

Learn the fundamental strategies of business growth with my group coaching cohorts designed specifically for small business owners like you.

Strategic Messaging Consulting

Eliminate confusion in your messaging to connect with your audience and grow your brand.

Workshops & Coaching

Whether it's refining your mission, aligning your team, or developing a strategic marketing plan, I offer workshops and coaching tailored to your business needs.

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VerstapenHR Cybershield

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Erick MirCEO - Tenerife

"Let me begin by saying, "Wow!" I am one session in working with Anne and I can now see the steps I need to take in my business and to position my brand. I've picked up bits and pieces of marketing knowledge and tactics along the way, but she has a remarkable talent for asking the right questions and transforming those insights into a clear, cohesive strategy."

Ameenah AsanteThe Shi Collective

Ready to Roll? Let’s Rock This!
Here’s how to start:

Take a Free Assessment

Get a clear snapshot of your current position and identify the areas where you face the most challenges, with a customized plan to optimize your small business to generate more revenue and profit.

Schedule a Call

After I receive your free business assessment results, we’ll spend some time talking about your business, challenges, and goals, and see if we’re a good fit to work together and decide on next steps.

Build Your Business

Minimize stress and uncertainty while gaining greater control over your business growth. This will allow you to focus more on increasing revenue and driving the success of your business.

The Solution

As a Business Made Simple Coach and certified OKR coach, I can help you implement a proven framework to set clear, actionable goals that align your entire team around what matters most.

OKR Coaching: Using the Objectives and Key Results (OKR) framework, I guide you in setting ambitious, yet achievable goals and breaking them down into measurable steps.
Goal Alignment Workshops: I’ll work with you to ensure every team member is aligned with your company’s mission and focused on the same outcomes.
Ongoing Support: You won’t just set goals—you’ll see them through. With regular check-ins and support, I’ll help you stay on track and make adjustments as needed.”

The Solution

As a Business Made Simple Coach and certified OKR coach, I can help you implement a proven framework to set clear, actionable goals that align your entire team around what matters most.

OKR Coaching: Using the Objectives and Key Results (OKR) framework, I guide you in setting ambitious, yet achievable goals and breaking them down into measurable steps.
Goal Alignment Workshops: I’ll work with you to ensure every team member is aligned with your company’s mission and focused on the same outcomes.
Ongoing Support: You won’t just set goals—you’ll see them through. With regular check-ins and support, I’ll help you stay on track and make adjustments as needed.”