Buyer Persona Insights

The main goal of marketing for any business is attracting potential buyers to your company and converting them into sales. In order to do that effectively, you must understand your buyers. The more you understand their motivation for buying your product or service, the more you can do to ensure that they buy from YOU.

An extremely effective way to understand your buyer is through the creation of buyer personas. A buyer persona is a research based representation of who your buyers are, what motivates them to buy, how they define success in that decision, what their perceived barriers are, and what criteria are used to make that buying decision. Beyond simply defining your target audience, a buyer persona answers the question, “WHY?”  READ MORE

Inbound Marketing/ Digital Media

Inbound marketing is the most effective method of attracting and converting visitors to clients online. Inbound marketing uses a mixture of online mediums including a properly built website, blogging, a search engine optimization strategy, video marketing, email marketing, and social media marketing to drive traffic and convert to sales.  READ MORE

Search Engine Optimization and Marketing (SEO & SEM)

How do potential customers find you when they are searching for your goods and services online? How do you stack up against the competition? Are you on the first page of Google in your target area? 91.7% of web traffic goes to those on the first page of Google for their search terms. While Google’s algorithm changes frequently and is a trade secret, there are best practices that allow a website to claim a spot on that winning first page team. READ MORE

Social Media